By scaling successful tactics to address other gaps in your processes, you can set up a strategic approach that works for you. -Google COVID Playbook
Wondering how to fill those Zoom screens with real prospects? Are you struggling to find webinar attendees that are engaged and not burnt out on video conferences? More importantly, how do you equip and empower your sales teams so they can recapture their momentum and effectively move towards their sales goals?
While your previous marketing and sales strategy of prioritizing supporting events and visits, may have been upended by COVID-19, quickly pivoting to a new, purposeful mix of marketing and sales enablement will empower your sales teams to maintain their drive towards revenue goals.
Equipping sales teams with the tools needed to work – from laser focused targeting, automated activity for speed and efficiency, and accelerated timelines to sales qualified leads – will allow them to recapture any lost momentum caused by canceled industry events and disruption of scheduled meetings.
Building a Powerful Strategy:
Sales Enablement
Sales Enablement places technology, automation, marketing, data and research under one discipline. Instead of siloed departments creating for their own sake, every project endpoint becomes providing support for the sales team to meet their goals, and thus the company to meet revenue goals.
Inside Sales
At no other time has an inside sales strategy been more critical. With a foundation from sales enablement – targeted prospects, clean contact data, market intelligence, automation tools and marketing collateral – a trained inside sales team, using proven phone and email techniques, can pour sales qualified opportunities into the top of your funnel.
Virtual Events
With a strong strategic sales enablement and inside sales strategy in place, your virtual events, such as zoom meetings, webinars, and industry roundtables have direction and a constantly refreshing list of already engaged leads and prospects.
Contact us to learn how you can have a trained inside sales and marketing team, fully onboarded to your message and product, in under 30 days.
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