Look at your January 2022 calendar. Stop. Don’t glance at December. Don’t look at your current metrics. Look at January. December and 2021 are over Building a strong pipeline for a new year is one of most powerful things you can do to be successful. Although you may have deals scheduled to close in 2022,…

If you’re in sales, you’ve likely heard the age-old example situation given to a salesperson to test how convincing they are: “Sell me this pen.” But what if the person you’re hypothetically trying to sell the pen to doesn’t need a pen? This, at the surface level, is why data is critical in the sales…