How AI Is Bridging the Gap Between Sales, Marketing & Operations
Sales teams spend too much time on admin work, marketing struggles to turn content into quality leads, and operations leaders face unreliable forecasts. What if technology could reduce these frustrations?
Modern businesses generate massive amounts of data from CRM systems, marketing platforms, and operational tools.
AI processes this information to deliver actionable insights that help teams focus on high-impact activities while automating routine tasks. From accurate forecasting to unified dashboards, AI is helping sales, marketing, and operations work in sync.
Custom HubSpot for Life Sciences
Configured for Growth. Optimized for Speed.
Why wait months to get value from your CRM? Our life science–focused HubSpot implementation is built to accelerate your team’s results right out of the gate.
With Channel Methods’ Custom HubSpot for Life Sciences, you get:
- Validated, segmented contact and company data tailored to your market
- Preloaded sales and marketing workflows that align with life science buying cycles
- AI-powered tools for faster, smarter outreach
- Coming soon: real-time account intelligence to keep your pipeline moving
Start closing deals faster with a CRM designed specifically for your industry.
Success Story: CMO Partners with Channel Methods to Drive Growth
Challenge
A large CMO came to Channel Methods with one clear goal: grow new logo accounts. Despite having a sizable sales force and marketing team, most of their energy was tied up in account management rather than new business development. The challenge was compounded by the specificity of their capabilities — highly profitable offerings, but only suited for very exact project parameters.
Solution
Channel Methods quickly deployed two inside sales teams, each aligned to a core capability pillar. Leveraging our proprietary database, we built and maintained a dynamic call cycle that focused on immediate opportunities within the client’s list of target accounts. As the campaign matured, the team expanded beyond the initial list and developed a high-volume pipeline of qualified new logo prospects to support the client’s under-resourced sales force. Alongside pipeline growth, Channel Methods captured valuable market intelligence that guided executive decision-making and informed future capability expansion.
Result
The engagement has delivered consistent new logo opportunities, niche market insights, and greater market visibility. With Channel Methods driving new business development, the client’s sales and marketing teams have been able to stay focused on existing accounts while still expanding their reach into new markets.
Want results like that? Book a quick call here!
CDMO Sales Strategy: How to Scale Revenue Without Scaling Teams
What if your contract development and manufacturing organization (CDMO) could boost revenue without hiring more sales reps?
In this post, we show how to multiply growth by optimizing existing resources, refining your sales process, and making every lead count.
You’ll discover how smarter targeting, automation, and operational rigor can push more deals through your pipeline without increasing headcount.
Read more to see how you can scale smarter, not bigger.
Services at a Glance
- Inside Sales: Experienced reps who know how to open the right doors
- Marketing Execution: Strategy-to-launch campaign support that fills the top of your funnel
- CRM Optimization: Clean, smart, scalable HubSpot builds made for life sciences
- Campaign Strategy: Outreach plans aligned to market, trial phase, or modality
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